Casual wear brand of interactive marketing analysis Lion Tang, Hua Yi network

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Ningbo garment industry as an important city in China, one of many proud of premises, its production base and capital strength in the domestic relative upper hand. In recent years, development has always been the Clothing bottleneck in the development of loss and, mainly expressed as a fashion design talent, business management, and a major lack of foreign personnel, product structure is very simple, mainly concentrated in the suits, shirts, sweaters three categories.
Ningbo, Zhejiang ; Tang lion, stage; Secondly, Tang lion in a comprehensive market-oriented business model operates, and the clothing brand out of the high input, high risk of the traditional model; again, the people of the Tang lion brand positioning, to obtain unlimited market space, but also the clothing brand into the old ordinary people truly become a , the leading casual wear brand style, raised to convey to consumers is the lion of the brand culture of Tang, Tang and strength of the concept of the lion.
Daicheng Hao Tang, general manager of Lion Apparel, said: .2008 year has been received advance sales of 14 million, up 25% year on year operating profit increased by approximately 50% of the outstanding deeds of 2008, also won the most fashionable influence the media l r clothing brand name > globe on the current financial crisis, Dai Chenghao frankly, there is a lot of pressure now, however, with the opportunity to challenge the same in the Tang Lion 2010, will be more to encourage businesses. Good internal system reform, Tang Lions Down how to do a better job of promotion within the basic governance, optimal design and layout of the market, and only survived, survive, next year will be better development > In 2008, Tang lion clothing Tencent entertainment channel title to open the interactive marketing period, the move highlights the Tang lion brand flow of 80 million, and its user groups, young and full of live air, catch up with the trend and character, while the Don as a young lion and dynamic brand, its brand positioning is the fashion trend, young personality, just may be assisted with the purpose of Tang lion brand consumer groups to achieve seamless.
2008 summer, Tang lion has launched a determined young people, will be the dedication of these people imagine, different methods of self-confession and brand energy mix.
to further enhance the brand culture of this topic, Daicheng Hao said: First, the connotation of the brand and the external situation has a big improvement, but also has a contemporary and stylish; Second, improve the internal management, we have every year I set a goal to continuously perfect; Third, more emphasis on developing channels and increase 400 to 500 stores manner.
a strong radiation can exist, grow market share and spread with the first, second and third tier cities the main distribution network, will be the end of Tang marketing strategy lion adjourn the ability to play the big stage, into the level of its interactive marketing will be unique characteristics of the brand of civilization.